What is click and collect?

category: The basics

sectors:

Click and collect is a method of delivery where people buy goods online and opt to collect them from a local store or collection point. Offering a collaboration of online and offline services, click and collect is a low-risk solution to enhance the shopping experience.

Shoppers take their delivery options seriously, so it’s important you do too. 95% of shoppers said they would potentially go elsewhere if a retailer didn’t offer enough delivery options. That’s a lot of lost out sales.

How will it help me create a better customer experience?

Offering click and collect at checkout will improve customer satisfaction. Giving consumers more options to buy with complete convenience can only result in happy customers. Click and collect is now expected by shoppers as a standard shipping option. Allowing the customer to order for no extra cost, from the comfort of their own home and collect at a time that suits them, click and collect suits modern shoppers.

Having separate click and collect kiosk stations mean customers can get what they signed up for. Rather than having to queue in a normal queue with everyone else, they can self-serve, reducing wait time and improving their overall experience. This requires no extra staff and drastically minimises queue size, leaving the customer feeling satisfied with their purchase and the service they have received – at no extra cost to you.

How can click and collect help my business?

Click and collect is an organic way to drive sales; it brings online customers to the physical store, increasing footfall and uplifting sales. At New Look, 25% of click and collect customers make an additional purchase in store. Click and collect also helps reduce returns. As customers come in to collect their order, they can be reassured the product is correct and good quality, reducing the number of returns and the associated costs.

Which Bouncepad product is best for click and collect?

Sumo: This strong yet beautiful tablet enclosure is perfect for unsupervised use. With a fuss-free installation and unique Six Point Locking System that makes it totally theft-resistant, the Sumo is the ideal solution for click and collect stations.

Wallmount: The Wallmount is fixed at an ideal angle of 60° to entice interaction. The short mounting stalk keeps the tablet close to the wall, perfect for areas where the floor space is valuable. Use signage on the walls so customers can easily navigate your click and collect areas.

Floorstanding: The elegant Floorstanding commands attention making it the ultimate standalone tablet display for temporary and permanent installations. Add a Branding Board to your Floorstanding to really make your click and collect station stand out from the crowd.